An innovative new perk for today's compensation plans

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What’s hot in today's workplace?

When it comes to special perks for your management team, a popular, flexible, and tax-effective donor-advised fund can carry the day. More and more CEOs across the country are making these programs available to their leadership team. Many are even presenting each management team member with a donor-advised fund, pre-established in the name of the team member and ready to be funded with appreciated stock.

Donor-advised funds as gifts to the next generation of executives are on the rise at innovative companies, partly because they encourage a family-friendly work environment and corporate culture.

“Many families consider regular communication to be a key part of the work-life-community-wellness experience,” commented one CEO. “This way, both the company's and the family’s values stay intact across generations.”

Keeping in touch online is key. Colleagues and families alike are becoming increasingly reliant on digital dialogue to share stories about the joy of giving back, based on personal experience. Some workplace teams and families even share a list of favorite charities that have meant the most to the company or family over the years. “Telling stories and sharing experiences is itself a gift,” added the CEO, “because what our leaders and their families want more than anything is positive communication among colleagues and family members, especially as talented employees are promoted in a company and executives' children grow up, graduate, and move away.”

Communication is always a plus, and communication across the company--and across generations--is even richer when it’s focused on a topic like philanthropy. Intergenerational dialogue is a major advantage of selecting philanthropy and donor-advised funds to anchor a workplace's emotional connections. In today's social impact culture, that's a perfect fit for building authenticity with today's employees and tomorrow's talent.